JUAN PINNEL

Juan is originally from Buenos Aires, Argentina. His interest in photography, and his experience in a darkroom, began with a point-and-shoot camera as a teenager and has continued to develop over the last 22 years. Educated and professionally trained in cinematography, Juan has an extensive background in film, both in photography and cinema. He began his career as a director of photography, helping shape documentaries, commercials, music videos and series productions, before incorporating still imagery to his portfolio. Juan’s work has been exhibited in Cinematheque Française (Paris) and Centro Cultural San Martin (Buenos Aires) and has won numerous awards, including a Martin Fierro (Argentina's Emmy Award). Though Argentina’s sprawling lowlands of The Pampas and the towering Patagonia Mountains are no longer in his backyard, the country’s beauty and pace of life continue to inspire his photography.

Juan’s experience creating documentaries and commercials pairs with his countless hours in the darkroom to give him a unique understanding of the art of photography. He is an expert in both studio and natural lighting and holds a deep knowledge of photographic stocks, film developing techniques, scanning processes, framing, and even curation. Juan’s understanding of these intricacies, often overlooked in a digital world, helps shape his meticulous attention to detail with every image and throughout the nuanced process of editing.